I upgraded to the eagerly anticipated “Panama” the other day. This is the loooong overdue update to Yahoo’s sponsored search interface.
Here are some of my random thoughts:
The interface has a slick flash feel to it, and it works well in Firefox.
The Geo-targeting with map-based interface is awesome. You can now target right down to the city level. The only negative is that you still can’t target other countries like the UK without having a separate Yahoo UK account.
When you are entering keywords, it has a tool which essentially a keyword scraper. You just input a URL and it pulls keywords from the page. Nice, Yahoo is going black hat!
When you are entering your bid prices it has a slider bar that shows you how your bid affects your number of clicks, as well are you estimated position and share of clicks. Slider bars are always a crowd pleaser.
You can enter Google like strings while entering your keywords. For example:
hawaii trip**1.75**http://travel.yahoo.com**trips to Hawaii**N
I just started playing with their analytics tracking but it definitely looks promising. You even have the ability to track keyword assists. (more on assists in another post to come).
I would like to see more match types, instead of the standard and advanced.
The bulk upload via spreadsheet is great.
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