Reading the offer terms

Do you not read the terms of the offer you are promoting? This is a question that came up one night at affiliate summit. I was shocked to find that a couple people in the group didn’t. There is usually a lot of information in there that it critical, and ignoring it can lead to you not getting paid! That seems like a pretty important “detail” to overlook. When you are an affiliate, you incur the risk of fronting the ad costs. If you are not following the terms of the offer, you are putting your own money at risk. Even if you don’t care about the advertiser, you should read the terms simply to protect your own assets. Reading through a TOS and you might find out things like:

• if you can iFrame the offer
• if you can use the Advertiser’s images on your landing page or not
• if you can bid on trademarked terms
• negative keyword lists to use
• recommended keywords

Pretty mission critical stuff to your success or failure.  So read those terms before you agree to them!

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6 Comments »

Comment by Scott

2008-03-08 16:27:26

Ya, but they can be so boring!

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Comment by Road to Success

2008-03-09 20:15:25

I have to agree with you on this one but sometimes it is better to read over them.

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Comment by seo

2008-03-16 19:04:33

I was actually burned the other week because i did not read the TOS completely and started advertising Yahoo toolbar in the way i should not have.

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Comment by chuks ugoji

2008-03-19 23:04:31

Sorry seo but u got be very careful next time while reading so as to avoid a repeat of such next time.

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Comment by MillionDollarCheck

2008-03-22 21:41:48

yes..we should all read the fine print…lost some money a few weeks ago for not doing that..

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Comment by Vista Sidebar Gadgets

2008-03-24 11:19:52

Sadly, a lot of people do that. They don’t read the fine print when they sign or agree to a contract. In Affiliate marketing, the TOS are basically Rules of Engagement. What you can and can’t do to make the commissions. Please read them carefully, this will help improving your bottom line.

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