I have to say Google never ceases to amaze me. Today I was reverse Google slapped!! What does this mean? I had several campaigns that were slapped down to 0 impressions, poor quality score and generally dead campaigns. I had long since moved on to different domains/accounts with the campaigns, but just left the dead campaigns as “active”. Well, much to my surprise today when checking stats on some affiliate campaigns I had huge numbers. Checking the sub IDs I found the traffic was coming from very strange old subs ids. It turns out after 6 months Google now likes those old campaigns and changed the quality score to great. This automatically switched everything back on and charged up huge amounts of clicks. Keep in mind I did nothing whatsoever to these campaigns to bring them back.
Perhaps this is a new technique, just let your slapped campaigns sit there and age, like a fine wine, then eventually Google will decide they like you again!
The only problem is, since I wasn’t using those landing pages or domains nothing was optimized and conversion rates were terrible. But nothing that can’t be fixed quickly so I can capitalize on my new surge of traffic.