First, if one or more of your campaigns has been negatively affected, contact your account manager, and see what happened. If he can’t provide a good answer, ask to speak to someone else.

It’s important to remember that you are a customer of Google (or Yahoo or MSN…) Although they may do anything they want on the search side, since it’s a free service, PPC is another thing. The least they can do is provide and explanation and some help. After all, offering a service, and changing how the service works all the time, without disclosing how the service has changed to their customers, is not a “good business model”.

Think of eBay. Although changes to their terms and services are not always welcome, at least they are come forward early about the changes.

There is a theory that a page or site that has good organic rankings will give a boost to the QS of landing pages going to the same domain name because the domain is seen as a more “trusted” domain due to it’s higher ranking organically, much in the same way that the organic algorithm looks at domains that have quality links pointing to them so does the PPC algorithm and what is a more trusted link than a high position in the Google SERPS?

However, a Google rep at SMX denies that this is possible since neither algorithm (organic or PPC) interacts with the other and thus has no influence over the other. Unfortunately I don’t remember the direct link to his qoute but if I come across it again, I’ll gladly post it.

All that being said, it would be interesting to hear if your organic listings have stepped up the ladder as well.

Cheers.