Review of Speed PPC

(Note: this is NOT a paid review)

Every affiliate marketer needs good tools. So when I saw a promotional video for SpeedPPC, I was eager to test it out. After visiting their website I was a little nervous. It was one of those 1 long page, sales letter looking sites. Those are my pet peeve, and normally I would click right off, but I stuck with it and downloaded the program. Once I started going through all the materials, I was glad I did because this program is the real deal.

Documentation:

First off, there is excellent documentation of the program. Its clear going through it that Jay really understands the PPC marketing game. To the new affiliate marketer, the examples and theories in the documentation may be worth as much as the program itself. He also provides landing page templates and extra keyword expansion lists for the program. Add to that all the video tutorials, and you have a very nice documentation set.

The program:

The program is a tool that combines a seed keyword list, with an expansion keyword list then inserts these into your text ads to spit out upload ready lists of ads and keywords. It does this using what they call tokens, which are kind of like a variable in PHP. These tokens can be placed in the URL and the text ads to dynamically insert the keyword strings into the token placeholders. It works very well, if you have set it up correctly. You then can take the lists that the programs outputs, and drop them into the Google Adwords editor, or upload into MSN. In testing I did, getting the lists into your PPC program was the biggest challenge. Adwords or MSN always had minor problems with a few of the keywords or ads that needed to be addressed, but that is to be expected when dealing with large lists. I would also like to see a Yahoo output stream for the program. According to the FAQ this is in the works, but is proving difficult with Yahoo’s interface.

Bottom Line:

The bottom line is, this is a serious tool with a lot of potential uses. You can even work with datafeeds, which is extremely useful. It’s not a magic solution where you push one button and your campaigns are built and done. You do have to know what you are doing and create your own seed lists and ads. But for automating much of the leg work in building out large campaigns with multiple adgroups, this program delivers as promised. Is it worth the $497 asking price? Well, considering if you create one successful campaign you can make that back many times over, I would say yes. Anything that can automate tasks and save valuable time is worth it to me.