Comments on: Rocking the Adwords Placement Network http://www.cdfnetworks.com/rocking-the-adwords-placement-network/ CDF Networks - Pay Per Click and Affiliate Blog Thu, 11 Mar 2010 12:24:03 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Crosby http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-11292 Crosby Fri, 11 Jul 2008 00:40:40 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-11292 Advantages? If you launch a placement-only targeted campaign, then you can "run of site" your campaign. So you can run your wine.com advertisement on all pages of lexusfanatics.com. With traditional KW targeting, or with the hybrid KW + Placement targeting, you would never show. So the big bonus is access to more traffic, targeted by placement rather than context. If you want the contextual targeting too, then launch a hybrid account with placements on top of KW. This will _restrict_ your possible impressions to contextual targeting from the keywords AND only the placements you specify. So, in the above example, you would NOT show on lexus driving articles, but you might show on a Lexus tour of napa wine country article page. Hope that helps. Enjoy! Advantages?
If you launch a placement-only targeted campaign, then you can “run of site” your campaign. So you can run your wine.com advertisement on all pages of lexusfanatics.com. With traditional KW targeting, or with the hybrid KW + Placement targeting, you would never show.

So the big bonus is access to more traffic, targeted by placement rather than context.

If you want the contextual targeting too, then launch a hybrid account with placements on top of KW. This will _restrict_ your possible impressions to contextual targeting from the keywords AND only the placements you specify. So, in the above example, you would NOT show on lexus driving articles, but you might show on a Lexus tour of napa wine country article page.

Hope that helps. Enjoy!

]]> By: List of Google placement categories | CDF Networks - Affiliate Marketing Blog http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-7838 List of Google placement categories | CDF Networks - Affiliate Marketing Blog Wed, 02 Apr 2008 01:38:18 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-7838 [...] wrote about before, and I am still bullish on placement targeted campaigns on the Google content network. If you haven’t been keeping up on the placement world, you can [...] [...] wrote about before, and I am still bullish on placement targeted campaigns on the Google content network. If you haven’t been keeping up on the placement world, you can [...]

]]> By: Kevin http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-2625 Kevin Fri, 30 Nov 2007 19:42:13 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-2625 I know most people use a landing page, but if you are direct linking to the merchant can they see what content site you are targeting? Should I be using redirects at all times so the merchant doesn't cut me out by out bidding me and placing their own ads on the site? I know most people use a landing page, but if you are direct linking to the merchant can they see what content site you are targeting?

Should I be using redirects at all times so the merchant doesn’t cut me out by out bidding me and placing their own ads on the site?

]]> By: Brady White http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-2570 Brady White Thu, 29 Nov 2007 05:01:38 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-2570 Chad. Thanks for the tip. I love learning from those that have a bit more experience. Love the site by the way. Always enjoy when you've got a good new quality post. Chad. Thanks for the tip. I love learning from those that have a bit more experience. Love the site by the way. Always enjoy when you’ve got a good new quality post.

]]> By: CPA Affiliates http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-2562 CPA Affiliates Thu, 29 Nov 2007 02:32:37 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-2562 I agree with chad on some points. One it is a better deal for us advertisers with less work... BUT dont think its a quick easy ride it takes some fine tuning just like any other campaign. I agree with chad on some points. One it is a better deal for us advertisers with less work… BUT dont think its a quick easy ride it takes some fine tuning just like any other campaign.

]]> By: Chad http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-2555 Chad Wed, 28 Nov 2007 21:10:23 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-2555 @Brady - I would give it a few more days and hold strong on your bids. From my testing I get very little traffic the first few days, then it takes off like a rocket.... @Brady - I would give it a few more days and hold strong on your bids. From my testing I get very little traffic the first few days, then it takes off like a rocket….

]]> By: Brady White http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-2551 Brady White Wed, 28 Nov 2007 19:31:35 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-2551 I just launched two different campaigns @ $.30 on the placement targetting CPC network. I only had 11 clicks, 40,000 impressions yesterday. Today it stopped to nothing. I launched the same campaign on my other adwords account, it is repeating what happened yesterday. Any thoughts? Do I need to increase my CPC? I just launched two different campaigns @ $.30 on the placement targetting CPC network. I only had 11 clicks, 40,000 impressions yesterday. Today it stopped to nothing. I launched the same campaign on my other adwords account, it is repeating what happened yesterday. Any thoughts? Do I need to increase my CPC?

]]> By: Chad http://www.cdfnetworks.com/rocking-the-adwords-placement-network/comment-page-1/#comment-2547 Chad Wed, 28 Nov 2007 16:45:54 +0000 http://www.cdfnetworks.com/rocking-the-adwords-placement-network/#comment-2547 @Patrick - The main advantage over the traditional way you are describing is speed of setup. Instead of researching and building a keyword list, splitting out the adgroups, writing targeted ads for each, etc. - You can write a couple of ads and blast them out to the content net by placement in about 5 minutes. Plus you can target in ways that you just can't do with KWs which may help you find a site that never would have popped up using KW method. @Tob - Exactly! @Patrick - The main advantage over the traditional way you are describing is speed of setup. Instead of researching and building a keyword list, splitting out the adgroups, writing targeted ads for each, etc. - You can write a couple of ads and blast them out to the content net by placement in about 5 minutes. Plus you can target in ways that you just can’t do with KWs which may help you find a site that never would have popped up using KW method.

@Tob - Exactly!

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