Super CTR Trick - Use Alliteration

This is one of those tips I should probably to keep to myself, but I want to thank the growing number of subscribers by giving out something really juicy!

I’m sure we all remember alliteration from our high school english days. If you forgot, its the repetition of a leading vowel or consonant sound in a phrase. In other words using the words that start with the same letter. I have done a lot of testing with this, and using this trick almost always leads to a higher CTR. Here’s an example of how easy it is to use.

This is an ad without alliteration. Kind of boring, nothing to grab the eye. Would probably be a low CTR ad.

Now the same ad, with alliteration in the title. People are subconsciouly attracted to alliteration. CTR will go through the roof with this one.

See, your english teacher was right. Paying attention in class will help you succeed in life.

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9 Comments »

Comment by wesley

2007-10-31 15:51:57

Awesome tip, thanks mate

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Comment by dencha

2007-10-31 21:23:08

Hahaha…I didn’t know it was called “alliteration”, I was just tried to make ad titles that rhyme and were catchy…

Yes, the CTR is GREAT!

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Comment by The Dog

2007-11-01 11:46:49

Terrific Tip Thanks Trooper!

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Comment by Dave Davis

2007-11-02 01:45:38

Thanks for the tip, but would you care to share the CTR % increase?

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Comment by Chad

2007-11-02 20:18:37

Dave,

From A/B tests I have done, only changing the titles, I have seen 65% increases just using the same letter in all the words.

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Pingback by Alliteration Awareness » Pat B. Doyle

2007-11-03 19:49:21

[…] a Super CTR Trick - Use Alliteration. This would probably work for blog post headlines too. If you liked this article:  Subscribe […]

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Comment by Joanthan Volk

2007-11-04 06:33:01

Great tip!

I can attest that this does work!

~Jonathan volk

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Pingback by Great tips for increasing CTR for ads. | Jonathan Volk: Internet Marketing Blog

2007-11-04 06:42:31

[…] Alliteration Trick […]

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Comment by Ed Kohler

2007-11-04 22:40:43

Great tip. It’s obvious why that would stand out on the page. However, it’s so obvious it’s often overlooked.

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