Supercharge your CTR with Spanish

As promised here is a technique I have been using with great success for a long time in some PPC campaigns. When using this method I routinely see click through rates on my ads of 25-45%. This leads to tons of cheap clicks and great quality scores. Also, the boost from these highly clicked adgroups can help raise the overall quality score of your whole account.  The secret is, targeting Spanish speakers.

There are an estimated 45 million Spanish speakers in the US. If you aren’t specifically writing ads for this massive audience, you are really ignoring a highly converting group. The thing is, not many people are writing paid ads in Spanish. So when someone types in a search in Spanish and your ad comes up matching their search, CTR goes through the roof. The market is still wide open in some niches. This can be implemented on the adgroup level of a current campaign, or a whole new campaign to capture the market.

You don’t have to speak Spanish to write your ads and landing pages, just use any of the online translators to convert your current ad copy. Then convert your existing keywords to Spanish.  So there you have it, a simple technique that works ridiculously well.  Enjoy and I hope it makes you a lot of money.

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Posted in Pay Per Click, General by Chad on 07|05|08
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14 Comments »

Comment by Dave
2008-05-07 14:59:11

Unbelievable…thank you. Thank you…

 
Comment by Gary
2008-05-07 15:09:15

Thanks for the tip! One question…when writing ads in Spanish, do you then try to lead the customer to a landing page in Spanish…or do you find you get good conversions if the landing page is in English?

Thanks

Gary

Comment by Chad
2008-05-07 18:01:43

It depends on the offer. You really just have to test it both ways to find out.

 
 
Comment by Jason Tibbons
2008-05-07 15:14:23

So simple, yet why haven’t I ever thought to do this?!?!

 
Comment by C.V
2008-05-07 15:51:55

Good idea, I would like to add that you can do ads for ANY language, French, German, Italian, but Spanish is the best second language next to English. Another language to target would be Chinese…. But that gets tricky, as you need to find the right type of affiliate programs targeted towards Chinese people etc. Good tip for sure, there is lots of room to expand from this great tip, look beyond Spanish, look beyond USA. Always look ahead, Chad is the KING again!

Comment by Chad
2008-05-07 18:03:48

Exactly C. V., international offers are a whole different post topic though! I am more talking about expanding a current US offers by grabbing spanish KW impressions.

 
 
Comment by simon
2008-05-07 16:32:34

this was what i’m looking for
ese tip era lo que estaba buscando jejeje

Comment by Chad
2008-05-07 18:04:09

lol, nice.

 
 
Comment by Jason
2008-05-07 23:47:46

Hah, I just started to consider doing foreign stuff the other day. Thanks for a push in the right directions Chad.

 
Comment by Tony
2008-05-08 02:19:13

funny, i actually thought about using chinese on the AD to promote an offer.

 
Comment by Geld
2008-05-08 08:04:28

Great tip, I will try it out! :)

 
Comment by david
2008-05-09 11:31:45

nice tip maybe work i will try it

 
2008-05-11 15:27:43

[…] Chad from CDF Networks sort of threw us a bone by suggesting we use PPC marketing to promote our offers to the Spanish population . Can you throw us a bone, something that you haven’t even mentioned on your blog that very […]

 
Comment by Brady Lewis
2008-05-12 06:47:43

Good tip. This was like a light bulb going off above my head. I’ve already started putting this to work. Thanks!

 
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