As promised here is a technique I have been using with great success for a long time in some PPC campaigns. When using this method I routinely see click through rates on my ads of 25-45%. This leads to tons of cheap clicks and great quality scores. Also, the boost from these highly clicked adgroups can help raise the overall quality score of your whole account. The secret is, targeting Spanish speakers.
There are an estimated 45 million Spanish speakers in the US. If you aren’t specifically writing ads for this massive audience, you are really ignoring a highly converting group. The thing is, not many people are writing paid ads in Spanish. So when someone types in a search in Spanish and your ad comes up matching their search, CTR goes through the roof. The market is still wide open in some niches. This can be implemented on the adgroup level of a current campaign, or a whole new campaign to capture the market.
You don’t have to speak Spanish to write your ads and landing pages, just use any of the online translators to convert your current ad copy. Then convert your existing keywords to Spanish. So there you have it, a simple technique that works ridiculously well. Enjoy and I hope it makes you a lot of money.
Unbelievable…thank you. Thank you…
Thanks for the tip! One question…when writing ads in Spanish, do you then try to lead the customer to a landing page in Spanish…or do you find you get good conversions if the landing page is in English?
Thanks
Gary
It depends on the offer. You really just have to test it both ways to find out.
So simple, yet why haven’t I ever thought to do this?!?!
Good idea, I would like to add that you can do ads for ANY language, French, German, Italian, but Spanish is the best second language next to English. Another language to target would be Chinese…. But that gets tricky, as you need to find the right type of affiliate programs targeted towards Chinese people etc. Good tip for sure, there is lots of room to expand from this great tip, look beyond Spanish, look beyond USA. Always look ahead, Chad is the KING again!
Exactly C. V., international offers are a whole different post topic though! I am more talking about expanding a current US offers by grabbing spanish KW impressions.
this was what i’m looking for
ese tip era lo que estaba buscando jejeje
lol, nice.
Hah, I just started to consider doing foreign stuff the other day. Thanks for a push in the right directions Chad.
funny, i actually thought about using chinese on the AD to promote an offer.
Great tip, I will try it out!
nice tip maybe work i will try it
[...] Chad from CDF Networks sort of threw us a bone by suggesting we use PPC marketing to promote our offers to the Spanish population . Can you throw us a bone, something that you haven’t even mentioned on your blog that very [...]
Good tip. This was like a light bulb going off above my head. I’ve already started putting this to work. Thanks!
[...] tip -If you missed this post last year on language targeting, it was probably one of the best tips I have given and is still working great Like this post? [...]
[...] According to feedback. the most actionable post for profit was Supercharge your CTR with spanish [...]