Everyone is always looking for a secret to doing well with Adwords. The endless campaign options and quality score considerations can be a mystery to newbies and veterans alike. But Adwords success can be summed up in one sentence.
Here’s the big secret: give Google what they want.
That is a radical concept to some people who are always trying to find some trick or glitch to keep their ads running. But do you want your business depending on tricks? Sure its a pain to follow all of their rules and guidelines. Sure they have driven me crazy over the years with Google slaps. But if you want the traffic, what choice do you really have? You can either play ball on their field, or go home.
Here are just a few common sense examples of giving Google what they want.
- You know Google doesn’t like “thin affiliates” anymore, so don’t waste time building these campaigns.
- You know Google likes heavier content sites on Adwords, so give them content.
- You know Google doesn’t like inaccurate display URLs, so use simple clear links to a direct page.
- You know Google likes tight relevant adgroups, so don’t put a million keywords into one adgroup.
- You know Google likes good CTR rates, so split test multiple ads to find good CTR.
- You know Google isn’t going to give out .03 clicks anymore, so bids high enough to get impressions.
- You know Google likes quick loading landing pages, so optimize your images.
- You know Google likes the keyword to appear in the ad and your landing pages, so put them there.
Google even tells you upfront what they want!
So is Google evil? Perhaps. Do they withhold some information about quailty score? Absolutely. But all that is irrelevant. If you want to continue to run ads successfully over the long term, and ultimately make money, surrender your pride and give them what they want. It’s in your own best interest.
This is definitely great information to those who are starting out. If people just do the “simple” things and play by the rules, things will eventually fall into place.
It takes a little hard work, some luck and PATIENCE to wait out the learning curve.
This is true, people can just follow the directions they give for success but everyone wants the shortcuts.
Shhhh.. Chad you are giving away all our secrets!!!11!!1
No people should try and trick google, that is *way* more effective then all this pesky “creating good content for the consumer” nonsense.
Joking aside, good post as usual.
John
This post = $$ you point here most of the mistakes that I have done and how to fix them, thanks
I think most people forget to read the Google tips page. Instead the buy an e-book that tells them how to make money with some loop hole. By the way, I always see you doing something extreme while you are video blogging… when are you going to try sky diving?
I’ve done it before a few years ago, might be time to go again with a camera and some PPC questions!
You will either have to use a Sound Proof Microphone or you’ll have to dub the audio over.
I agree and keeping it simple, so many times people seem to keep trying to do all this crazy blackhat stuff to hide content, and do werid things, when if they just focused on complying like you mentioned legitimately they’d probably end up alot further ahead.
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I have had allot of luck with Perry Marshals Material he is the original Adwords dude.