The top 5 Adwords Quality Score myths

Greetings from Vegas! I can tell I am going to need a vacation by the time this week is over! One of the more interesting sessions I attended today was on PPC tracking and reconciliation. One of Goggle’s senior Adwords dudes talked about the 5 biggest myths about the Adwords quality score. Since everyone was asking tons of questions about quality score, it was good to put some of the misconceptions to rest.

Myth 1: There is only one quality score in your account.

Truth: There are many different quality scores for different aspects of your account.

Myth 2: Using all 3 match types increases your quality score.

Truth: False. Match types are not a factor.

Myth 3: Increasing your spend can increase your score.

Truth: Nope, you can’t buy your way to better listings.

Myth 4: High CTR = High quality score

Truth: This is not always the case. It depends on where your ad is being shown.

Myth 5: Optimizing your account deletes your quality score history.

Truth: Restructuring you account and changing adgroups around do not affect quality score as your history used for score calculations are saved.

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2 Comments »

Comment by business opportunity center

2007-01-05 22:06:58

Well, I hope you’ve found the direction for this..so far..so good…I finally got my site up and made my first profits…take a look..ok? CYA

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Comment by BraVo

2008-05-13 07:35:12

About Myth 5 - What actions could affect on the recalculation of the QS if it fells down to the “Poor” level?
Thanks for great info resource!

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