The top 5 criteria to pick a CPA offer

the offer LP is imprtant t me too! several networks can offer the same offer and payout but the networks LP can vary and if tested you can see what converts more. example tax season one network offered me higher payout ut their LP was not converting at all - exact ad copy and campaign copy and keywords from google - but it was not converting at all. the other campaign did and provided it was more easier for the end user to complete the offer than others!

Hello.

I would like to put a link to your site on my blog roll if you want to do the same for mine. It would be a good way to build up both of our readerships.

thank you.

I look for offers with a large “keyword universe”..

What I mean is there is a huge number of ways someone might search for the product. For example, a CPA offer for “swimming pool quotes” does not have a large keyword universe. An offer for dating has a much larger number of keywords that can be used to describe the service.

The reason why this is so important is because a sophisticated PPC marketer can exploit a large keyword universe for maximum profit.

Call me lucky or whatever but I was able to get #3 spot on a high volume competitive broad keyword on google with in a week. How did do I it? I started out with high bids and lowered them gradually. I kept my CTR high and conversions consistent. Now I’m paying few cents for it for the same position.

This goes to show you competition can be cracked. It may not hold true for every keyword but generally yes, if you can afford to loose money in the beginning and know what you’re doing, it can be done. If the conversion are there, then you shouldn’t let go the keyword.

This is was my first campaign that actually started making 100/day and everything came together. Also by part luck.

Gagan

I agree LP is very important, but one particular aspect I’ve started looking at a bit more recently is whether or not it has a decent amount of content on it - at least enough for Google to get a relevancy reading on it. Google didn’t like one ringtone offer I tried lately because it was basically just a signup page, there wasn’t any content on it to prove it was relevant to my ad or keywords. The offer is doing well on other SE’s but Google thumbs its nose because of relevancy.

Hey Gagan,

I’m skeptical of the methdology of “starting out with high bids and lowering them gradually” for the purpose of paying less for the same position compared to starting with a lower bid price.

I’ve heard this strategy mentioned before, but it seems like a misunderstanding of Quality Score. Quality Score is adjusted by Rank — As I understand it, your CTR for position #1 is compared to other advertisers in that same position.

Although, if you are bidding on the Content network, this does seem like a sound strategy because your ads will then get shown on more sites and possibly has the chance to “jet stream” if your CTR is high enough.

Anyone have any thoughts on this issue?

-Josh

The LP and the eCPC are good criteria to judge a particular offer but i am the lazy sort who will just ask my AM..haha.

thanks for putting things in perspective for me, you give a very good guideline for getting started when first logging into the network.