People often ask “how can I possibly learn Pay Per Click advertising?”.  PPC is definitely a huge subject with a steep learning curve.  You may be tempted to think you need to buy a secrets guide or guru’s ebook.   Luckily that is not the case.

Absolutely everything you need to be successful at PPC is available for free, right from the source.  Each of the big 3 PPC sources, Google, Yahoo, and MSN (Bing) have full featured tutorials.  If you go through all of this material below, you will know more than probably 98% of the online advertisers.   As always, its just a matter of putting in the time and hard work to learn it.  Knowledge is free.

– Google Adwords

Google Adwords Learning Center

Adwords Step by Step PDF

– Yahoo Search Marketing

YSM Tutorial

– MSN Adcenter

Adcenter Tutorial