Track your expiration dates

Continuing on the organization theme, another good thing to keep track of when you start a new offer is the expiration date of the offer. I use Outlook’s calender to set all my reminders for everything, so I just set a reminder of the offers’ end date. This habit came, like most things, from a hard lesson learned. An offer I was running expired without me noticing, and I ended up paying for 10 days of PPC traffic to a dead offer. Not good. So learn from my lesson and set yourself a reminder of when your promotion is going to expire.