It used to be somewhat hard to find good data for building and optimizing campaigns. Now days, there are so many tools out there it’s almost overwhelming. Some of the best tools are from search engines themselves.
I’ve talked about Adcenter Adlabs before, and their tools keep getting better and better. The Audience Intelligence tool group has an amazing Demographic Predictor. Enter a keyword string and it will tell you very accurately the demographic percentages of the people searching that term. Hint: Doing demographic targeting on Facebook and Myspace campaigns? Start your research with this tool, then build your ads with the data.
The Detecting Online Commercial Intention tool really blows me away. Adlabs describes the tool: “Web page searches display two levels of commercial intent: informational and transactional. This tool can detect customer intent to acquire information or to purchase products based on their search queries or recently visited URLs.” To an internet marketer determining customer intent means money. The tool can actually produce a statistical probability of the query have a commercial intention. In other words – a conversion.
Another great tool is Adwords Insights For Search. This tool is like Google Trends on steroids. The data is scaled and normalized so you can compare keywords against each other easily. The seasonal and geographic information is really important when planning new niches. Hint: Location targeting on social ad networks? Search keywords by country to find the top states and city data for that niche.
There are many ways to slice and dice keyword trends based on location, time, or other factors. Say you want to search the trends for the keyword ‘verizon ringtones’ from 2005-2009, for the USA, in Southern California. No problem, it’s that granular.
If you aren’t using these tools, you are really missing out on a goldmine of data that can take any campaign to the next level. Best of all, they are 100% free.
Yeah, after one of your posts before I started looking at Googles tools more. I am still amazed at how much targeted information that the Insights for Search can give you.
Excellent post. Don’t forget that on Facebook campaigns, you can check demographics and whatnot of people clicking your ads in the reports section of the ads manager. There is a lot of data to be mined from there.
Justin Dupre
Deeboo.com
Awesome. I’ve been looking for something to help me with demographic targeting. Facebook has done very well for me on the campaigns that I tightly target a specific demographic.
Chad, you need to make this blog subscription only.
Great Post. I have been a convert of AdLabs for a while now and still find the plenty of information each time I look to constantly improve my campaigns.
I just checked out the Insights for Search and I’ve already found some ‘food for thought’…
Thanks for the info.
Regards,
Karl
Hey Chad,
This is my first time on your blog, good to see some good content for a change. I will be implementing AdLabs into my marketing plan. Keep the good CONTENT rolling
Thanks,
Derrick
I Love the demographics prediction tool. It is also great when you are doing some SEO or keyword research job for company or for your client. Thanks for the link.
Chad, seriously… I’ve learned more this morning from your blog than reading a multitude of blogs over the last few weeks. I’m going to spend the rest of my morning looking at these tools and implementing them into my own campaigns.
You’ve got me ecstatic as to the possibilities you’ve just opened my eyes too! Thanks!!!!
Glad I can help, thats why I’m here.
This is the first time i am reading about Google Insight. Have to check it out