One reason people struggle getting any significant traffic to their content network campaigns is not having enough images. You really need to cover every available image size option to have the maximum possible exposure for your display ads on the network. That’s why the display ad builder is such a great tool to use.
The display ad builder has been out for a while, but the recent updates have made it work really well. Its basically a tool for quickly creating images to use on your content network display campaigns. You can choose their standard templates with flash animation built in, load in an image, and it spits out all the standard IAB ad sizes. Normally, its quite a chore to make 5 different animated display ads. If you outsource them to a designer you might pay $40 an ad, so a group of 5 sizes would cost $200. The display ad builder tool can do this in 5 minutes for free.
You launch the tool in a campaign by selecting “new ad” then choosing “display ad builder” from the drop down. You are then presented with all the different designs and formats.
Its then just a matter of filling in the form fields with the information you want, uploading a logo, and entering your destination URL. The tool then re-formats each ad to fit the correct size and you get flash ads in every size. The only catch is, sometimes you have to play around with your images or text in certain ad sizes if it doesn’t look quite right. But overall, its a very fast process.
So if you haven’t tried image ads on the content network because you don’t have the images, check out the display ad builder. You could be up and running in a few minutes.