Comments on: Why Adbrite doesn’t work

By: cooliojones

cooliojones — Sun, 19 Aug 2007 01:30:15 +0000

Of course the advertiser is going to bump up his own stats. You are right to say that people should test and re-test before jumping in the deep end.

By: Chad

Chad — Wed, 01 Aug 2007 00:28:42 +0000

Good points Andrew.

I was mostly talking about the flat rate ads, not the network stuff, so you can’t geotarget on those. You just have to go along with where they say the traffic originates, which I have found to be innacurate.

Agreed, there’s nothing wrong with contextual, I do a lot of it with good results. But I think people mistakenly try to apply search based numbers to contextual campaigns, and it’s a whole different animal.

By: Andrew Johnson

Andrew Johnson — Tue, 31 Jul 2007 19:13:31 +0000

In defense of Adbrite, estimated clicks are from a good campaign. You are paying for impressions, not clicks which means your ad copy alone determines how many clicks you will receive. The best approach is to run a pre-tested ad before placing a large, expensive order.

International traffic is a big problem, but you can geotarget with network-wide purchases.

There is nothing wrong with contextual traffic, as long as the ad copy, offer, and bid are in alignment with it.

I have had little success with Adbrite lately, but last year did modestly well. I suspect one contributor here is because the offers that work well with Adbrite’s publishers are saturated, combined with volumes of new advertisers over paying for traffic.