With all the pay per click spy tools out there now, even Yahoo is getting into the act. When using the manual campaign builder, they now let you see your competitor’s ads right in your own account. This feature may have been around for a while, but I usually import spreadsheets to build campaigns so I didn’t notice. It’s a very powerful feature though.
To use it, on the “Create your ads” step, it will show your keywords for the current adgroup. Under which it says, “Click above to view ads that currently appear in response to a search on your selected keywords.”
When you click a keyword, Yahoo will pop up a new box showing the top competitors ads for that keyword. You can see exactly which ads you will be up against.
Check it out next time you are working in your YSM account.
Great find Chad! I’ve never seen that before. Like you I import my keywords. I will have to check that out.
As an alternative you can simply go to yahoo and do a search for your keyword
That’s always an option! But Yahoo seems to be encouraging the competition by showing you the competing ads right from your account while you are writing your ads. and you can click through the list easier in your account.
What a great tool! Can’t believe I didn’t notice it.
[...] off, Chad over at CDFNetworks wrote a post about Yahoo’s Competitor Spy Feature which is a feature that allows you to the top ads for any given keyword that you have. This is a [...]
I must admit, this is an underhanded tool, but very ingenious must i say. I will use it immediately, thanks a lot!
[...] off, Chad over at CDFNetworks wrote a post about Yahoo’s Competitor Spy Feature which is a feature that allows you to the top ads for any given keyword that you have. This is a [...]
Interesting, but i will stay with google for not, yahoo dose not have support for my country…
I never knew that tool was there either. I have used that program as well before in the past. Yahoo is merging with Microsoft soon and I am sure this will all be different when that happens.