I have to say after 2 months of use, I am liking YSM more and more all the time. From the totally un-useable system it was before, they really nailed it with Panama. Is it perfect? Of course not, but it’s pretty damn good. The upload/campaign conversion tool is the best feature. If you are a spreadsheet geek like me, being able to lay out the whole campaign in Excel, then hit upload is great. Or if you already have a campaign running in Adwords and you want to lauch it on YSM, it’s as simple as opening your Adwords editor, exporting the campaign to a CSV, running the convert tool in YSM, then uploading the converted CSV back to YSM. I took a 40 adgroup campaign with a hundred ads and 8,000 keywords from Adcenter to YSM in under 5 minutes. Another great technique I have found is to build the campaign in the Adwords editor, then export, convert, and upload to YSM.
Are you listening MSN? You need to make a solid, campaign level upload tool!
I like Panama too. The ajax interface is pretty slick and the approval times are so much better than the old Overature.