So Yahoo “officially” launched their Quality Based Pricing a few days ago. According to Yahoo the key points to this system are:
- We’ll evaluate the quality of traffic from our distribution partners’ sites.
- Your click charges can be discounted based on the value of that traffic.
- Discounts will automatically be applied to your account.
To me this is pretty much a non announcement. For one, it’s a totally black box system. Advertisers have no insight to the conversion rates of the various sites and partners that are used to calculate the quality rating. We are just supposed to wait and hope for discounts occasionally based on Yahoo’s calculations. We can’t make any changes to where our ads are displayed to react to quality issues. This seems to be an effort by Yahoo to say “Hey, we care about quality, especially on our content network, so please use it”.
yea i got this email and was like Woohoo (sacasm here)….. Its a we are concerned…. but mainly just trying to give you a warm and fuzzy feeling. Just goes to show you Yahoo is following google which is a shame if they would take a leap and break out they could hit it big!
Nice blog, but the quality of posts has dropped considerably…
Jane,
We have been pretty busy around here. The quality and quantity should be back to normal soon.