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If you don’t make it to conferences, there are still ways to learn good info directly from the sources. One way is a “webinar”. Although I really hate that word, they can be very valuable. Yahoo is putting one on Monday 9/17/07 at 11:00 a.m. PDT Even if you just listen to them in the background while working on other stuff like I do, it might be worth tuning in.
Webinar #1: The Quality Index
• Definition of the quality index and how it is determined
• How you should use the quality index as you manage your campaigns
• Review best practices for improving ad quality
Registration link here
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- New blog post: Start with social networks or PPC? http://tinyurl.com/5attmc 1 hr ago
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Recent Comments
- Tip Jar: lol, I fall into the category of the last paragraph. I started with Myspace Ads and have had success (luck)...
- Codrut Turcanu / Blogging for Money: Nah. you’re ok with “pessimistic” your opinion! But, did you...
- Optimizing Online Advertising: Cool, this sounds like a great contest. I’d love some business cards :).
- Codrut Turcanu / Blogging for Money: I could argue with you here, but don’t want too! Folks are typing into...
- Hock: This advice is spot on. I have been using this technique myself for initial quick tests. You mentioned:...
- Clint Lenard: Good stuff! This is similar to how Matt Levenhagen’s Campaign Blasting method works that I tried...
- Chad: Ya, I mentioned that was the other option but I find it quicker to do it with separate adgroups especially with...
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