If you don’t make it to conferences, there are still ways to learn good info directly from the sources. One way is a “webinar”. Although I really hate that word, they can be very valuable. Yahoo is putting one on Monday 9/17/07 at 11:00 a.m. PDT Even if you just listen to them in the background while working on other stuff like I do, it might be worth tuning in.
Webinar #1: The Quality Index
• Definition of the quality index and how it is determined
• How you should use the quality index as you manage your campaigns
• Review best practices for improving ad quality
Registration link here
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