YSM Final Verdict

Last week posted some initial thoughts about the new Yahoo PPC interface. After spending about a week playing around with it, I can definitely now give it the thumbs up. They have improved it about 1000% from their old version. The reporting and graphing system is awesome. Hands down the best of any PPC network. It is super quick to get a snapshot of the performance for all your adgroups or keywords. So the big question is what PPC interface is the best out of the big 3 now?

I’d have to say Yahoo and Google are now tied. In fact the new Yahoo system kind of makes Adwords show its age a bit. The only big advantage Adwords has is it’s offline editor. I almost exclusively use the offline editor in Adwords. Yahoo if you are listening, how about starting work on your own offline editor? That might push you into my #1 slot. Oh ya, I guess that puts MSN in third